Primary S/S 2013

Monday, September 10, 2012

The Primary presentation was styled by Kelly Framel, also known as the Glamourai. The collection is the essence of a city girl spending the summer in the Mediterranean. There were breezy summer whites, easy luxe jersey modals that are all versatile to transition from day to night. Kelly and Cleo Schroeder (one of the designers of Primary) pictured Jackie O on a Mediterranean holiday.

Personally, I loved the color palette and the simpleness of the looks. However, I wasn't a fan of the bandanas. Otherwise, I liked the fun prints and the casualness of the designs.

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The Pocket Stylist said...

love that Maxi shirt dress. so stunning they all look so breezy.

karin said...

I love Jackie O and this collection too!!Kisses from

Sherin said...

This is a great collection. I love how it's so wearable.

Cravingforbarneys said...

Love the collection but could'nt agree more I don't like the bandanas!

Daniella said...

Omg in love with this collection! I love the designs and how they've styled the look!! Great post honey! :)

Take care,

Daniella xox

VintageDanielle said...

I see what you mean about the head scarves, not my favorite piece either. I like the theme of city girl's vacation, it's a wonderful look.

margaret cruzemark said...

You have manage to make my heart beats like crazy seeing these amazing pics with these uber cool clothes and shoes!!!
Best Regards
Miss Margaret Cruzemark

Alyssa said...

The leather skirt in that last photo is so awesome--I want it!

The Glossy Life said...

Just cool!

Anonymous said...

Great looks!

Emily said...

Those huge sunglasses give an instant Hollywood glamour to the collection. But my absolutely favorite piece is the leather peplum skirt! It's insanely hot.

May the force be with you.

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