Pure Collection

Saturday, April 02, 2011

Pure Collection is an online retailer that sells to the US and the UK. They offer 100% cashmere pieces like cashmere cardigans, sweaters, shawls, and even a cashmere snood. (After interning at TSE Cashmere, I can't imagine a wardrobe without it!) In addition to cashmere, they offer other products made of cotton, cotton blends, jersey, silk, wool, etc. However, Pure Collection makes sure its cashmere pieces are sustainable, and incredibly soft. "Since April 2008 all every 100% cashmere garment that bears the Pure label has been produced using cashmere acquired from sustainable sources, thus avoiding the devastation caused by the steady increase in the number of goats grazing on the ecologically sensitive Mongolian grass lands." What I love about cashmere is that it's trans-seasonal. You can wear cashmere pieces all year round - to keep you warm in the fall and winter, but also airy and light enough to wear during the spring and summer. The color palette they offer for spring and summer are just so wonderfully fresh and lively! With colors like "spearmint", "daffodil", and "heather lime" certainly can brighten up a wintry, dark wardrobe.
Pure Collection also offers great versatile dresses. The pieces can definitely be transformed from night to day and be worn with multiple accessories. My favorite pick is the Heavy Jersey Shift Dress. Being a New Yorker, black is definitely essential. The style is classy, simple but elegant. I can just imagine this dress with a brightly-colored necklace or bangle or with a crimson red belt - the options just seem endless!I've recently been into maxis lately; at first, I wasn't sure because I'm short so I didn't know how I could pull something like that off without making myself look even shorter. Thanks to Rachel Zoe, I believe that when wearing maxis the right way, it can actually make one look taller. Below is Pure Collections' Jersey Maxi dress (it also comes in black), and the Printed Silk Shift Dress because who doesn't love a fun printed dress?
There are so many pieces on the website where you can easily mix and match. For example, I can imagine and would definitely wear this navy printed sleeveless top paired with the stone colored a-line invert pleat skirt. So cute!
Or like the Gassato Cashmere Camisole in soft white (which has a super cute ruffle neckline) paired with these denim cropped jeans.
It's so easy to navigate through the website; you can even browse by style (like monochrome, utility, basics, trans-seasonal, etc.) and of course by fabric, color, or category. It's definitely worth a look!

*This post was in partnership with Pure Collection, but all of the opinions stated were solely mine.

P.S. Congrats to Michelle for winning my Shopbop giveaway!

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Izzah Beverly said...

cashmere is the bestest, it's the most comfiest thing to wear ever!

Tara said...

nice collection of Pure :)

Anonymous said...

Nice pics;)

Couture Carrie said...

So many gorgeous pieces!



Oh I had never heard of them before. Looks great. I'll have to check them out :)

Happy Sat! xoxo

Dilan Dilir said...

love the brown maxi dress!

Magdalena said...

I like every piece of this collection, especially the cardigans. I love their color.


Twenty.Something said...

I love the collection! Thanks for introducing it!
So classy and fresh.


FashionJazz said...

Stunning collection! :)


Anonymous said...

I love Cashmere Bamboo blends, they feel amazing!

yiqin; said...


Unknown said...

will have to check it out love

Vegas Wardrobe Stylist


Those cashmere pieces are gorgeous. :)SarahD

Madalena Soares said...

Looks nice. Will take a look at the website. Thanks for the tip. ;)

Josie said...

I adore ANYTHING cashmere; it's so soft and pretty -- these simple pieces are absolutely beautiful!
xo Josie

Oh to Be a Muse said...

the clothes are so casual yet chic. congrats to the giveaway winner!

Alana @ OrganicFashionBlog said...

I love their clothing! So cute and touchable :)

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