Saturday, March 13, 2010

Something a bit different for those with their own unique style. Benetton have launched a global casting competition called Its:My:Time.
Benetton are searching for 20 finalists from a shortlist of 100 to be the newest faces of the brand. As advocates of diversity, they are after people that are different; particularly creative and unique as opposed to a 'typical' model look. To find these faces they are holding a global casting session which is being played out on the microsite

Entrants need to create their own look book, upload it to the site and hope for votes. The top 100 will be published in benetton's new book and receive a 200 Euro shopping spree. The top 20 of this 100 will then be flown to New York to be in the 2010 F/W catalogue.

Take a look at the microsite - it's fashion fun with a twist!

Voting ends in 3 days so hurry up & join before voting is over :)

1 comment :

EvaMay said...

Voting has ended but the Benetton ItsMyTime website is still going strong and well worth a visit. Enjoy!

Post a Comment